Operator notes
Notes from inside the work. Amazon, Shopify, the marketplace mechanics that drive UK ecommerce — written by the operators who ship the work.
- 9 min read
Amazon Rufus is answering your customers' questions. Here's why it's killing your conversion.
Rufus doesn't read your listing the way a customer does. It scans 500 reviews, picks out your three biggest flaws, and tells buyers why not to buy your product. Here's how to structure your catalogue so the AI sells for you instead of against you.
Read post - 10 min read
Your Shopify app stack is quietly torching your ad performance. Here's how to audit the bloat.
Every Shopify app you install adds JavaScript that slows mobile page load. That drop in speed is silently raising your CAC on Meta and Google. Here's the operator's audit to find and fix the bloat. Plus a free audit template Excel to run the analysis on your own store.
Read post - 8 min read
Amazon's AI is rewriting your listings. Here's how to stop it.
Amazon now rewrites your product listings whether you asked or not. You have 14 days to disagree before AI changes go live automatically. Here's the operator workflow to find the dashboard, push back on the wrong suggestions, and keep your catalogue under your own control. Plus a free 2-page response playbook PDF.
Read post - 10 min read
The EU Withdrawal Button deadline passed on June 19th. If your Shopify store isn't compliant, your customers can now cancel any order for up to 12 months and 14 days.
The EU Withdrawal Button became mandatory on June 19, 2026. If your Shopify store isn't compliant, customers can cancel any order for 12 months and 14 days. Here's what to do — plus a free 1-page compliance checklist PDF.
Read post - 12 min read
I took returns from 52% to 5.9% on one product range and 1.71% on another. Almost none of the fixes were product changes.
Most founders treat returns as unavoidable customer service costs. In one UK ecommerce operation, I cut return rates from 52.1% to 5.93% on one product range and 1.71% on another — mostly without changing the products. Full playbook + free downloadable toolkit (framework PDF + tracking Excel).
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Twenty-five productised services, fixed prices.
The blog is the thinking. The catalogue is the work. Both published, both honest.