Your Amazon listing is leaking money. This free audit checklist shows you where.
Eighteen questions across the six things buyers actually judge before they tap “Add to Basket.” Score your own listing in about fifteen minutes — then know exactly what to fix first. No fluff, no 40-point amazon listing audit checklist you’ll abandon halfway.
PDF · Straight to your inbox · No call, no pitch
Most listings don’t fail loudly. They leak.
A broken listing gets no sales, and you notice fast. A leaking one converts at 6% when it should convert at 11% — and you never see the missing half. It looks fine. It ranks. It just quietly underperforms for months while you blame the ad spend.
This is the listing audit checklist I wish every operator ran before paying for traffic. It checks your listing against the six lenses buyers actually weigh — not vanity metrics, not a checklist so long you give up on point nine.
Six lenses. Eighteen questions. One honest score.
- 01
Search Relevance
Whether buyers can even find you before anything else matters.
- 02
Content Quality
Whether your copy answers the question buyers actually ask.
- 03
Image Hierarchy
Whether your images sell in the order buyers scan them.
- 04
Pricing Position
Whether your price makes sense next to the listings beside yours.
- 05
Social Proof
Whether a stranger trusts you enough to risk the purchase.
- 06
Conversion Friction
Whether one small thing is quietly losing you the sale.
Each lens gets three yes/no questions and a score band at the end. Answer honestly, total it up, and the lowest-scoring lens tells you where your next hour of work returns the most.
Built for operators doing their own amazon listing audit checklist work.
This is for you if you’re running your own Amazon or Shopify listings and you suspect they could do more — but you’re not sure where the gap is. It’s written by an operator, for operators: direct, specific, no theory. If you want someone to tell you the basics are “synergistic,” this isn’t that.
Get the free listing audit checklist.
Drop your email and the 18-point self-diagnostic lands in your inbox as a PDF. That’s the whole deal. You’ll also get the occasional operator note from me — no spam, unsubscribe whenever.
Want someone to run these six lenses on your listing properly?
The checklist shows you where a listing leaks. It can’t tell you the exact fix for your product, your category, your competitors. That’s a different job — and it’s the one I do.
The Fin Audit is the paid version of the checklist you’ll fill in. You send me one listing. I run the same six lenses against your real market and send back a written report: what’s wrong, ranked by what it’s costing you, with the top three fixes spelled out. £60. 48 hours. No call.
Built from real operator experience — £1M in Shopify sales, four UK Amazon category #1 bestsellers, damaged returns cut from 41% to under 1%. The listings I audit are the kind I’ve run myself.
— Nadira Barre, Fin Method