Product Strategy Kit
Range review, pricing strategy, and SKU prioritisation.
- Standard
- £1,200
- Founder Client
- £900
- Delivered
- 12 business days
This is an ecommerce product strategy and range review — SKU prioritisation, pricing strategy, range rationalisation, and a 90-day action plan. The problem it fixes is that most ecommerce ranges accumulate SKUs faster than founders can decide what each one is for. The hero products carry the brand. The tail products drag inventory and attention. Nobody knows which SKUs to push, hold, or kill, and decisions get deferred until inventory pressure forces them. We do the structured read across your range — which SKUs earn shelf space, which to demote, which to retire, where the gaps are for new products, what the pricing should be on each. Methodology comes from managing a ten-product UK Amazon portfolio that hit top-30 bestseller rank — work that required deciding which SKUs got the launch budget, which got the maintenance budget, and which got cut.
- 01
Days 1–2. Range data audit. SKU performance, margin, return rates, inventory pressure.
- 02
Days 3–5. SKU-by-SKU classification — hero, supporting, tail, candidate-to-cut.
- 03
Days 6–8. Pricing review and range gap analysis. Where new SKUs should fit.
- 04
Days 9–11. Ninety-day action plan and write-up.
- 05
Day 12. Delivery and sixty-minute walkthrough call.
Concrete deliverables, no vague promises.
- Range review document — fifteen to twenty pages, PDF or Google Doc
- SKU-by-SKU classification: hero / supporting / tail / candidate-to-cut
- Pricing review — where each SKU sits, where it should sit, what moving costs
- Range gap analysis — products you should consider adding, with rationale
- 90-day action plan — which decisions to make first, second, third
- Sixty-minute walkthrough call after delivery
- One revision round on the SKU classifications if your team disagrees with the call
Where this scope ends.
- New product development or sourcing (we don't source products)
- Manufacturing decisions or supplier negotiations
- Inventory planning or forecasting (we don't manage stock)
- Implementation of pricing changes (we recommend; you implement)
Four steps. Same every time.
- 01
Book
Pay the invoice. Slot is held the moment payment lands.
- 02
Kick-off call
15 minutes. We confirm scope, assets needed, and delivery date.
- 03
Work begins
You hand over what we asked for. We do the work in the agreed window.
- 04
Delivery + 1 revision
Files arrive on the agreed date. One round of revisions is included in the price.
First examples publishing Q3 2026.
Nadira
Nadira: [service-specific role bio — placeholder, to be written]
What people ask before booking.
How many revisions are included? What if we need more?
One revision round is included in every Engagement. Further rounds are £85 each. A revision round means a consolidated set of feedback delivered within 14 days of receiving the work — piecemeal feedback gets folded into one round.
When do we pay? What's the deposit structure?
Engagements under £500 are due on delivery. Engagements £500 and above are 50% deposit on booking, 50% on delivery. The Strategic Retainer is monthly upfront with a two-month minimum. We hold your slot the moment payment lands and start work once any deposit clears.
What if our needs are slightly outside the published service?
Custom-scope work is priced from the published Standard rate for the closest service, quoted at scoping, and confirmed in writing before we book. We don't surprise-bill for scope changes.
What if we're not happy with the work?
Tell us within 14 days of delivery. Most cases resolve with a revision. If we genuinely missed the brief, a partial refund is on the table — we'd rather acknowledge it than argue. Otherwise, fees are non-refundable for completed work.
What's the maximum range size you can review at this price?
Up to 30 SKUs. Bigger ranges need a scoped engagement — book a scoping call and we'll quote it. The work scales sub-linearly above 30 SKUs because patterns become repetitive, but it still needs more time to run cleanly.
We're a single-product brand. Is this still useful?
Probably not yet. Single-product brands need positioning and launch work first — see Brand Positioning & Messaging, GTM Strategy Document, or Amazon Product Launch Kit. Range strategy becomes useful when you have at least four or five SKUs to compare against each other. Book a scoping call if you're not sure which work fits.
Ready to book?
Or book a free scoping call first if you’d rather talk it through. Twenty minutes, diagnostic not sales.