GTM Strategy Document
Channel-by-channel go-to-market plan for a launch.
- Standard
- £1,800
- Founder Client
- £1,350
- Delivered
- 15 business days
This is a 90-day go-to-market strategy for a new product, range, or market — channel-by-channel, with budget framing and milestone structure. The problem it fixes is that most product launches die in the first month because the plan exists in someone's head, not on paper. Marketing knows what they're doing. Ops knows what they're doing. The founder thinks both teams are aligned. They aren't. We write the plan as a single document that maps the launch across every channel that matters — Amazon, Shopify, paid, organic, influencer, PR, retail where relevant — with budget allocation, sequencing, and the specific milestones that signal whether the launch is working. Built from launching products on Amazon and Shopify that hit category #1 within sixty days. The plan is operational, not aspirational. If we can't tell you what happens in week one, we haven't finished writing.
- 01
Days 1–3. Product, market, and competitor context. What you're launching, who it's for, what's around it.
- 02
Days 4–7. Channel strategy by channel — Amazon, Shopify, paid, organic, influencer, PR.
- 03
Days 8–10. Pre-launch phase plan, four to six weeks before launch day.
- 04
Days 11–13. Launch week playbook (day-by-day for the first seven days) and 90-day milestone map.
- 05
Days 14–15. Budget framing, write-up, delivery, ninety-minute working session.
Concrete deliverables, no vague promises.
- GTM strategy document — twenty to twenty-five pages, PDF or Google Doc
- Pre-launch phase plan, covering four to six weeks before launch
- Launch week playbook, day-by-day for the first seven days
- Post-launch monitoring framework, weeks two to twelve, what to watch and when to adjust
- Channel-by-channel breakdown across Amazon, Shopify, paid, organic, influencer, PR, retail where relevant
- Budget framing — where the spend goes, when, expected return at each stage
- Milestone map — what good looks like at week one, week four, week eight, week twelve
- Ninety-minute working session at delivery
Where this scope ends.
- Execution of the plan (we plan; you or your agencies execute)
- PPC campaign setup or management (we direct the spend; we don't run ads)
- Influencer or PR outreach (we recommend the playbook; we don't run outreach)
- Inventory or fulfilment planning (we don't manage stock)
- Post-90-day support — book Strategic Retainer if you want continuity
Four steps. Same every time.
- 01
Book
Pay the invoice. Slot is held the moment payment lands.
- 02
Kick-off call
15 minutes. We confirm scope, assets needed, and delivery date.
- 03
Work begins
You hand over what we asked for. We do the work in the agreed window.
- 04
Delivery + 1 revision
Files arrive on the agreed date. One round of revisions is included in the price.
First examples publishing Q3 2026.
Nadira
Nadira: [service-specific role bio — placeholder, to be written]
What people ask before booking.
How many revisions are included? What if we need more?
One revision round is included in every Engagement. Further rounds are £85 each. A revision round means a consolidated set of feedback delivered within 14 days of receiving the work — piecemeal feedback gets folded into one round.
When do we pay? What's the deposit structure?
Engagements under £500 are due on delivery. Engagements £500 and above are 50% deposit on booking, 50% on delivery. The Strategic Retainer is monthly upfront with a two-month minimum. We hold your slot the moment payment lands and start work once any deposit clears.
What if our needs are slightly outside the published service?
Custom-scope work is priced from the published Standard rate for the closest service, quoted at scoping, and confirmed in writing before we book. We don't surprise-bill for scope changes.
What if we're not happy with the work?
Tell us within 14 days of delivery. Most cases resolve with a revision. If we genuinely missed the brief, a partial refund is on the table — we'd rather acknowledge it than argue. Otherwise, fees are non-refundable for completed work.
When should we book — before or after the product is finalised?
Six to eight weeks before launch is ideal. We need the product roughly locked (positioning, pricing, packaging direction) but not necessarily ready to ship. Book later than four weeks pre-launch and the document still works, but pre-launch phase recommendations get compressed and some leverage is lost.
Can the plan cover multiple new products launching together?
Up to three SKUs in the same range or category, yes. More than that needs a scoped engagement — the budget allocation and channel sequencing get meaningfully different at scale. Book a scoping call if you're launching a full range and we'll quote the bigger scope.
Ready to book?
Or book a free scoping call first if you’d rather talk it through. Twenty minutes, diagnostic not sales.