Category & Competitor Report
Top five competitors mapped, gaps and openings flagged.
- Standard
- £950
- Founder Client
- £715
- Delivered
- 10 business days
This is an ecommerce competitor analysis and category research report — top five competitors mapped, pricing patterns documented, listing conventions analysed, positioning gaps identified. The problem it fixes is that most ecommerce founders make category and positioning decisions on incomplete competitor intel. They've checked the top three competitors casually, missed the second-tier players moving into the category, and don't know which conventions actually drive conversion versus which are just noise everybody copies. We do the structured read — what your top five competitors do well, where they leak, what category-level conventions they all share, where the openings sit for a brand willing to break a pattern. Methodology comes from building four UK Amazon category #1 bestsellers — work that required reading category dynamics with enough detail to know which conventions to follow and which to break.
- 01
Days 1–2. Competitor list locked at scoping call. Data gathering across listings, social, paid placements, reviews.
- 02
Days 3–5. Top five competitor profiles — positioning, pricing, listing strengths and weaknesses, review patterns.
- 03
Days 6–7. Category convention mapping and pricing-tier analysis.
- 04
Days 8–9. Positioning gap analysis and write-up.
- 05
Day 10. Delivery and sixty-minute walkthrough call.
Concrete deliverables, no vague promises.
- Category and competitor report — twelve to eighteen pages, PDF or Google Doc
- Top five competitor profiles: positioning, pricing, listing strengths, weaknesses, review patterns
- Category-level convention map: what every competitor does, what only some do, what nobody does
- Positioning gap analysis: where there's space for you to differentiate
- Pricing-tier breakdown: where you sit, where you should sit, what moving costs
- Sixty-minute walkthrough call after delivery
Where this scope ends.
- Implementation work or copy rewrites — see Brand Positioning, Amazon SEO Listing, Brand Voice & Website Copy
- Cross-marketplace category mapping (UK Amazon, Shopify, Etsy, etc) — book per channel
- Customer interview research (separate scope, larger engagement)
- PPC competitor analysis at depth (covered partially in standard report; fuller scope on request)
Four steps. Same every time.
- 01
Book
Pay the invoice. Slot is held the moment payment lands.
- 02
Kick-off call
15 minutes. We confirm scope, assets needed, and delivery date.
- 03
Work begins
You hand over what we asked for. We do the work in the agreed window.
- 04
Delivery + 1 revision
Files arrive on the agreed date. One round of revisions is included in the price.
First examples publishing Q3 2026.
Nadira
Nadira: [service-specific role bio — placeholder, to be written]
What people ask before booking.
How many revisions are included? What if we need more?
One revision round is included in every Engagement. Further rounds are £85 each. A revision round means a consolidated set of feedback delivered within 14 days of receiving the work — piecemeal feedback gets folded into one round.
When do we pay? What's the deposit structure?
Engagements under £500 are due on delivery. Engagements £500 and above are 50% deposit on booking, 50% on delivery. The Strategic Retainer is monthly upfront with a two-month minimum. We hold your slot the moment payment lands and start work once any deposit clears.
What if our needs are slightly outside the published service?
Custom-scope work is priced from the published Standard rate for the closest service, quoted at scoping, and confirmed in writing before we book. We don't surprise-bill for scope changes.
What if we're not happy with the work?
Tell us within 14 days of delivery. Most cases resolve with a revision. If we genuinely missed the brief, a partial refund is on the table — we'd rather acknowledge it than argue. Otherwise, fees are non-refundable for completed work.
How do you choose the five competitors?
We agree the list at booking. Default approach: your top three direct competitors by market share or visibility, plus two adjacent brands taking ground in your category for reasons worth understanding. If you want a specific competitor included or excluded, tell us at booking — we don't have a fixed methodology that overrides your operational knowledge.
Will the report tell us what to do, or just what's happening?
Both, but with different weight. The diagnosis (what's happening, what your competitors are doing, where the gaps are) is the bigger half. The recommendations (what to do about it) are sharper if we follow up with Brand Positioning or GTM Strategy work — those services are designed to convert category research into action. The report alone gives you the read. Turning it into a plan is a separate decision.
Ready to book?
Or book a free scoping call first if you’d rather talk it through. Twenty minutes, diagnostic not sales.