UX & Funnel Optimisation
Funnel diagnostic plus prioritised UX fixes.
- Standard
- £750
- Founder Client
- £565
- Delivered
- 10 business days
This is a Shopify funnel audit covering every stage of the buyer flow — traffic source, landing page, product page, add-to-cart, cart, checkout, and post-purchase. Same scope on Amazon listings and conversion paths if your store sells there. The problem it fixes is that most Shopify stores leak conversion in places the founder can't see from the dashboard. Bounce rate looks fine. Checkout completion looks fine. But revenue per visitor sits below category benchmark and nobody can articulate why. We rebuild the funnel as a sequence of decisions the buyer either makes or doesn't, find where they're abandoning, and prioritise six fixes by expected impact and implementation effort. Methodology comes from generating £1M in Shopify sales across our prior operations — most of which involved fixing funnels that looked fine but weren't.
- 01
Days 1–2. Analytics audit and benchmark setup. Pixel checks, GA4 sanity, category benchmarks pulled.
- 02
Days 3–5. Funnel walkthrough stage by stage — traffic, landing, product, cart, checkout, post-purchase.
- 03
Days 6–8. Mobile-specific review (separate from desktop where they diverge) and friction mapping.
- 04
Days 9–10. Writing the findings, prioritising the six fixes, delivery, sixty-minute walkthrough call.
Concrete deliverables, no vague promises.
- Funnel audit document — eight to twelve pages, PDF or Google Doc
- Stage-by-stage diagnosis across traffic, landing, product, cart, checkout, post-purchase
- Six prioritised fixes with expected impact and implementation effort
- Conversion benchmarks against your specific category
- Mobile-specific findings, separated where they diverge from desktop
- Sixty-minute walkthrough call after delivery
- One revision round on the prioritisation if your team disagrees with the call
Where this scope ends.
- Implementation of the fixes — book Shopify Content & UX or Shopify Theme Customisation, or hand to your developer
- Paid media or ad account audit (separate scope, ask)
- Email or SMS sequence audit (separate scope)
- Multi-store audits — book per store
Four steps. Same every time.
- 01
Book
Pay the invoice. Slot is held the moment payment lands.
- 02
Kick-off call
15 minutes. We confirm scope, assets needed, and delivery date.
- 03
Work begins
You hand over what we asked for. We do the work in the agreed window.
- 04
Delivery + 1 revision
Files arrive on the agreed date. One round of revisions is included in the price.
First examples publishing Q3 2026.
Nadira
Nadira: [service-specific role bio — placeholder, to be written]
Steph
Steph: [service-specific role bio — placeholder, to be written]
What people ask before booking.
How many revisions are included? What if we need more?
One revision round is included in every Engagement. Further rounds are £85 each. A revision round means a consolidated set of feedback delivered within 14 days of receiving the work — piecemeal feedback gets folded into one round.
When do we pay? What's the deposit structure?
Engagements under £500 are due on delivery. Engagements £500 and above are 50% deposit on booking, 50% on delivery. The Strategic Retainer is monthly upfront with a two-month minimum. We hold your slot the moment payment lands and start work once any deposit clears.
What if our needs are slightly outside the published service?
Custom-scope work is priced from the published Standard rate for the closest service, quoted at scoping, and confirmed in writing before we book. We don't surprise-bill for scope changes.
What if we're not happy with the work?
Tell us within 14 days of delivery. Most cases resolve with a revision. If we genuinely missed the brief, a partial refund is on the table — we'd rather acknowledge it than argue. Otherwise, fees are non-refundable for completed work.
My checkout completion rate looks fine. Do I still need this?
Maybe not. If your checkout converts in line with your category benchmark and revenue per visitor sits where it should, the funnel is doing its job. But "looks fine" usually means "we haven't measured against the right benchmark." Book a scoping call — fifteen minutes will tell you whether the audit would surface anything new. If not, we'll say so.
Can you also audit our Amazon conversion path?
Yes — same scope, same price. The Amazon version covers the journey from search-result tile through main image gallery, A+ Content, reviews, and Buy Box. We'll confirm scope at booking based on which channel is leaking more revenue.
Ready to book?
Or book a free scoping call first if you’d rather talk it through. Twenty minutes, diagnostic not sales.