Brand Positioning & Messaging
Position, value props, and messaging hierarchy.
- Standard
- £1,500
- Founder Client
- £1,125
- Delivered
- 12 business days
This is brand positioning and messaging strategy — position statement, value propositions, audience definition, and a messaging hierarchy your team can hand to copywriters and designers. The problem it fixes is that most ecommerce brands have decent products and weak articulation. The founder knows why the brand matters. The team can't replicate it. The website, the listings, and the social copy all sound generic — and the brand never gets credit for what makes it different because nobody downstream has the words to say it. We pin down what's actually distinctive, write it as a position the team can defend in fifteen seconds, and build the messaging hierarchy so every piece of content downstream stays in voice. The work writes itself when the brand has run for long enough — most positioning already exists in fragments across founder emails, customer reviews, and product copy. The job is finding it, sharpening it, and codifying it.
- 01
Days 1–3. Existing materials audit — founder emails, customer reviews, current website copy, social, product packaging.
- 02
Days 4–6. Position statement drafting and stress-testing against competitor positioning.
- 03
Days 7–9. Value proposition writing and audience definition.
- 04
Days 10–11. Messaging hierarchy build — hero message, supporting messages, proof points.
- 05
Day 12. Delivery and ninety-minute working session with the team.
Concrete deliverables, no vague promises.
- Brand positioning document — eight to twelve pages, PDF or Google Doc
- Position statement — one sentence, defensible
- Three to five value propositions, ranked by audience priority
- Audience definition — who you're for, who you're not for, why
- Messaging hierarchy — hero message, supporting messages, proof points
- Voice character sketch — what the brand sounds like, what it doesn't
- Ninety-minute working session at delivery to walk the team through the document
Where this scope ends.
- Visual brand identity, logo, or design system (separate engagement, outside our scope)
- Website copy rewrites — see Brand Voice & Website Copy
- Listing copy — see Amazon SEO Listing or Shopify Content & UX
- Naming work (product names, taglines beyond positioning) — separate scope on request
Four steps. Same every time.
- 01
Book
Pay the invoice. Slot is held the moment payment lands.
- 02
Kick-off call
15 minutes. We confirm scope, assets needed, and delivery date.
- 03
Work begins
You hand over what we asked for. We do the work in the agreed window.
- 04
Delivery + 1 revision
Files arrive on the agreed date. One round of revisions is included in the price.
First examples publishing Q3 2026.
Nadira
Nadira: [service-specific role bio — placeholder, to be written]
What people ask before booking.
How many revisions are included? What if we need more?
One revision round is included in every Engagement. Further rounds are £85 each. A revision round means a consolidated set of feedback delivered within 14 days of receiving the work — piecemeal feedback gets folded into one round.
When do we pay? What's the deposit structure?
Engagements under £500 are due on delivery. Engagements £500 and above are 50% deposit on booking, 50% on delivery. The Strategic Retainer is monthly upfront with a two-month minimum. We hold your slot the moment payment lands and start work once any deposit clears.
What if our needs are slightly outside the published service?
Custom-scope work is priced from the published Standard rate for the closest service, quoted at scoping, and confirmed in writing before we book. We don't surprise-bill for scope changes.
What if we're not happy with the work?
Tell us within 14 days of delivery. Most cases resolve with a revision. If we genuinely missed the brief, a partial refund is on the table — we'd rather acknowledge it than argue. Otherwise, fees are non-refundable for completed work.
We already have positioning. Do we need this?
Maybe not. If your team can articulate the position in fifteen seconds, agree on it, and you can show how it translates into your last three pieces of marketing — you're fine. If any of those three checks fails, the positioning isn't doing the work it should. Book a scoping call if you want a quick read on whether your current positioning is holding up.
Can you work with our existing brand guidelines?
Yes. If you have an existing brand book, voice document, or positioning deck, we read it first and either confirm it (we're refining and codifying, not rebuilding) or document where it's drifted (the engagement becomes a rebuild). Either way the existing work isn't ignored — and we'll be honest if we think it should be.
Ready to book?
Or book a free scoping call first if you’d rather talk it through. Twenty minutes, diagnostic not sales.