Brand Voice & Website Copy
Voice document plus core website pages rewritten.
- Standard
- £750
- Founder Client
- £565
- Delivered
- 10 business days
This is a brand voice and tone document plus rewrites of up to four core website pages — typically home, about, product, and FAQ. The problem it fixes is that most ecommerce brands have decent products and weak language. The voice is generic, the pages contradict each other, the buyer never gets a single clear read of who you are. We write it once, properly, so the rest of your content follows.
Concrete deliverables, no vague promises.
- Voice and tone document (one page) covering character, vocabulary rules, sentence patterns, and what to avoid
- Rewrites of up to four core website pages (typically home, about, product, FAQ)
- Reference samples for future writing — templates for product descriptions, blog intros, email subject lines
- A 30-minute sign-off review session to walk through the document and field questions
Where this scope ends.
- Multi-page content libraries beyond the four core pages (book additional pages, or scope a content engagement separately)
- Shopify or Amazon listing copy (separate services — see Shopify Content & UX, Amazon SEO Listing)
- Email sequences or newsletter setup
- Visual brand identity, logo, or design
Four steps. Same every time.
- 01
Book
Pay the invoice. Slot is held the moment payment lands.
- 02
Kick-off call
15 minutes. We confirm scope, assets needed, and delivery date.
- 03
Work begins
You hand over what we asked for. We do the work in the agreed window.
- 04
Delivery + 1 revision
Files arrive on the agreed date. One round of revisions is included in the price.
First examples publishing Q3 2026.
Nadira
Nadira: [service-specific role bio — placeholder, to be written]
What people ask before booking.
How many revisions are included? What if we need more?
One revision round is included in every Engagement. Further rounds are £85 each. A revision round means a consolidated set of feedback delivered within 14 days of receiving the work — piecemeal feedback gets folded into one round.
When do we pay? What's the deposit structure?
Engagements under £500 are due on delivery. Engagements £500 and above are 50% deposit on booking, 50% on delivery. The Strategic Retainer is monthly upfront with a two-month minimum. We hold your slot the moment payment lands and start work once any deposit clears.
What if our needs are slightly outside the published service?
Custom-scope work is priced from the published Standard rate for the closest service, quoted at scoping, and confirmed in writing before we book. We don't surprise-bill for scope changes.
What if we're not happy with the work?
Tell us within 14 days of delivery. Most cases resolve with a revision. If we genuinely missed the brief, a partial refund is on the table — we'd rather acknowledge it than argue. Otherwise, fees are non-refundable for completed work.
Do we get a writer who knows our category?
Nadira writes. Category fluency comes from research at the start of the engagement — we read your existing copy, your competitors, your customer reviews, and where relevant your founder's emails or social posts. Most brands' voice already exists in fragments; the job is finding it and codifying it.
Can my team brief future writing against the voice doc?
That's the point of it. The doc is written so a freelancer, an agency, or your in-house marketer can read it once and write in voice. We test this in the sign-off session by working through a sample piece together.
Ready to book?
Or book a free scoping call first if you’d rather talk it through. Twenty minutes, diagnostic not sales.