Conversion & Performance Audit
Listing or page audit with prioritised fixes.
- Standard
- £295
- Founder Client
- £225
- Delivered
- 5 business days
This is a single-asset audit — one Amazon listing or one Shopify product page — with a written diagnosis and a prioritised list of fixes. The problem it fixes is that most listings and pages underperform for reasons the operator can't see from the dashboard. Conversion sits below category benchmark, ranking is inconsistent, traffic isn't converting — but nobody can articulate why. We read the asset across six diagnostic lenses (search relevance, content quality, image hierarchy, pricing position, social proof, and conversion friction), score each, and surface the gap that's costing the most. The output is a written document with prioritised fixes, not a deck. Methodology comes from operating four UK Amazon category #1 bestsellers and generating £1M in Shopify sales — work where the asset-level diagnostic pattern was built and refined under real margin pressure.
- 01
Day 1. Asset benchmarking. Pull category data, define competitor set, set diagnostic baseline.
- 02
Days 2–3. Six-lens audit pass — search relevance, content quality, image hierarchy, pricing position, social proof, conversion friction.
- 03
Day 4. Prioritisation. Each finding scored on impact and implementation effort.
- 04
Day 5. Written delivery and a thirty-minute walkthrough call.
Concrete deliverables, no vague promises.
- Single-asset audit document — six to ten pages, PDF or Google Doc
- Six-lens diagnostic with findings under each lens
- Prioritised fix list — ranked by expected impact and implementation effort
- Category benchmarking — where the asset sits versus the top five comparable listings or pages in your category
- Specific direction for the top three fixes (copy phrasing, image structure, layout shifts — direction, not full rewrites)
- Thirty-minute walkthrough call after delivery
Where this scope ends.
- Implementation of the fixes — book Amazon SEO Listing, Shopify Content & UX, or hand to your team
- Multi-asset audits — book per asset, or scope a multi-asset engagement separately
- A+ Content audit at depth (covered partially; see Amazon A+ Content service for full builds)
- PPC or ad performance audit (separate scope)
Four steps. Same every time.
- 01
Book
Pay the invoice. Slot is held the moment payment lands.
- 02
Kick-off call
15 minutes. We confirm scope, assets needed, and delivery date.
- 03
Work begins
You hand over what we asked for. We do the work in the agreed window.
- 04
Delivery + 1 revision
Files arrive on the agreed date. One round of revisions is included in the price.
First examples publishing Q3 2026.
Nadira
Nadira: [service-specific role bio — placeholder, to be written]
What people ask before booking.
How many revisions are included? What if we need more?
One revision round is included in every Engagement. Further rounds are £85 each. A revision round means a consolidated set of feedback delivered within 14 days of receiving the work — piecemeal feedback gets folded into one round.
When do we pay? What's the deposit structure?
Engagements under £500 are due on delivery. Engagements £500 and above are 50% deposit on booking, 50% on delivery. The Strategic Retainer is monthly upfront with a two-month minimum. We hold your slot the moment payment lands and start work once any deposit clears.
What if our needs are slightly outside the published service?
Custom-scope work is priced from the published Standard rate for the closest service, quoted at scoping, and confirmed in writing before we book. We don't surprise-bill for scope changes.
What if we're not happy with the work?
Tell us within 14 days of delivery. Most cases resolve with a revision. If we genuinely missed the brief, a partial refund is on the table — we'd rather acknowledge it than argue. Otherwise, fees are non-refundable for completed work.
What's actually in the diagnostic — and how is it different from a free audit tool?
The six-lens framework is the answer. Free audit tools score one or two dimensions, usually keyword coverage and review count. Real audits look at the buyer journey — what makes someone scroll past the listing, what stops them adding to cart, what they're comparing you against. We read all six lenses, prioritise by impact, and write the fix list. The output is a document a developer or copywriter can action without translation.
Can you audit a Shopify collection page or a category page, not just a product page?
Yes — same scope, same price. The six-lens framework adapts: search relevance becomes navigation relevance, content quality becomes collection-page copy quality, image hierarchy becomes the grid pattern, social proof becomes review aggregation. Tell us at booking which page type and we'll confirm fit before kick-off.
Ready to book?
Or book a free scoping call first if you’d rather talk it through. Twenty minutes, diagnostic not sales.